aDRIENE THOMPSON

Distinguished and energetic Senior Marketing Strategy and Campaigns Manager with a 10+ years’ career track record of driving innovation, increasing market share, and achieving profitability through end-to-end marketing and team leadership.

Results-driven executive; adept at leveraging insights to develop cost-effective marketing campaigns and solutions that produce dynamic business results and profitability. Recognized for delivering critical leadership to accelerate growth, revitalize non-performing operations, and deliver strong financial results.

Exceptional campaign development skills with a focus on increasing clientele through search engine and email marketing campaigns. Solid history of creating competitive value, aligning strategies with unique client requirements, and improving lead generation strategies.

Excel at building and leading high-performance teams and equipping with best skills and practices to achieve marketing goals

Areas of Expertise

Marketing Strategy & Execution |Campaign/Program Management | Campaign Marketing Strategy | Audience Analysis & Engagement  | Brand Strategy & Positioning | Event Marketing & Promotions | Competitive & Market Analysis | Product Development & Launch | Search Engine & Email Marketing | Budgeting & Cost Controls | Team Building & Leadership| Sales Enablement Tool Creation

My Work

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What my co-workers have to say about me

  • I worked with Adriene on the same marketing team, and saw how she never loses sight of any project’s bigger picture or finer print — even in busy, stressful environments. Her ability to keep each part of every campaign organized is only surpassed by how effortlessly she communicates campaign wins and next steps to other teams in the organization. And, her expertise in project management has led the way to clearer project understandings, and a huge win for Xplor.

    • Montana Cumming

  • Adriene is honestly one of the best persons I ever had the privilege of working with and reporting to directly in my career. She brought so many strong and unique qualities to our team that demonstrated true leadership and inspired each of us. Adriene's industry expertise and strategic intelligence are only matched by her immense kindness and genuine personality, all of which engages & empowers those around her with confidence and the drive to perform better. Given that, it's no coincidence, in my opinion, that with Adriene on our team, we launched the best marketing campaign in the history of WOW!.

    • Thomas Coates

  • Adriene is a collaborative and dynamic leader. Working on her marketing team was a fantastic experience! Adriene gave our team the structure and direction we were lacking. She improved the marketing initiatives that had already been established and created a plan that allowed us to accomplish more as a team than I thought was possible. Watching the way she navigated our company and our team taught me so much about leadership. Any company would be lucky to have Adriene as a part of there team.

    • Michelle Passey

  • Adriene is a seasoned professional and engaging leader who excels in promoting balance of creativity, management of complexity and strategy execution. She oversees the successful implementation of high-profile and deadline-intensive projects, leading cross-functional teams that contribute to positive improvement of internal processes and corporate change. Adriene is very authentic, poised, professional and manifests high credibility in her interactions. I am fortunate to work with Adriene and have not doubt of optimistic predictions for her continuous hard work to make any organization successful!

    • Maribeth Forst

  • In a matter of days, not weeks, Adriene provided much needed stabilization in our marketing department, that was plagued with running from crisis to crisis by thoughtfully analyzing the situation, forming a plan and executing. Additionally, her organization skills and discipline accelerated our marketing throughput, substantially increased our QUALITY leads, and increased interdepartmental confidence in marketing.

    Adriene would be a great leader in a vast variety of scenarios and I appreciated her being apart of my team.

    • Charles Cunningham

  • I worked with Adriene for a just over a year and her accomplishments in that short amount of time were remarkable. She spearheaded market research and redesigned our member journey. She was instrumental in securing corporate partnerships to increase member value and she championed the creation and launch of a proprietary membership platform. All resulting in increased member engagement and 60% increase in membership revenue.

    I was always impressed by Adriene's skills as a project manager, association professional, and team leader. I give her my full recommendation.

    • Emily Berman

  • Adrienne is a smart, savvy and data-driven membership and marketing expert. She understands the art and science of membership better than anyone I have ever worked with. She also brings an energy and leadership style that inspires team members to grow, develop and contribute at their highest levels. She was a delight to work with, and I'm proud to have been her colleague.

    - Shannon Carter